AI-powered “conversational” holographic characters are on the way from Looking Glass.

Hologram technology company Looking Glass today unveiled the latest addition to its 3D holographic platform: Looking Glass Liteforms. Powered by the company’s headset-free 3D holographic display technology, these “conversational” holographic characters are capable of chatting naturally with users, similar to popular text-based chatbots (minus the text).

Credit: Looking Glass

According to the company, the Liteform platform will feature a number of characters to choose from, including Andi the Robot, Little Inu, and Uncle Rabbit. Each character is brought to life using the popular AI chatbot, ChatGPT, promising more natural conversations with the user.

“Looking Glass is well-known for developing the most realistic holographic solutions that breathe life into 3D digital content, all without the need for headsets,” said Shawn Frayne, co-founder and CEO of Looking Glass, in an official release.

“But over the past few years, we’ve been prototyping new ways to not only create and view holograms but to communicate with them,” he added. “With all the major leaps made with large language models like ChatGPT, now you can! We couldn’t be more excited to see how brands around the world use Liteforms to connect their fans to the magic of talking, ‘living’ holograms.”

Looking Glass states that its Liteform technology serves multiple use cases, from retail and out-of-advertising to location-based entertainment and individual use. Personally, I could see this sort of technology taking off with brick-and-mortar stores looking to inject a bit of fun into their customer’s shopping experience.

Credit: Looking Glass

The platform will be available through a standard subscription model, which will include enterprise tiers for those interested in creating their own original Liteform characters. There’s also a basic subscription that will unlock access to the pre-designed characters mentioned above.

More information regarding the pricing model will be revealed later this summer, according to the company. Those interested can sign up for the beta program over at You can also go hands-on with the device at AWE 2023 in Santa Clara, CA on June 1-2 (Booth 1139).

Credit: Looking Glass

Last year, we had the chance to go hands-on with Looking Glass Portrait, a desktop version of the company’s holographic display that’s designed for artists, designers, developers, filmmakers, photographers, and various other creative professionals.

The device plugs easily into a standard PC, allowing you to upload roughly 1,000 holographic photos and videos. You can even use it as a secondary 3D monitor.

You can check out our full coverage of Looking Glass Portrait here.

Feature Image Credit: Looking Glass Factory