Top Free or Cheap Digital Tools for Startups 2022-23

Buffer

Buffer helps you build an audience organically. Buffer is a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams.

Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok.

Simplified

Simplified is an all-in-one design and collaboration platform for modern marketing teams. With Simplified it’s possible to automate publishing within your Social Media platforms, design exclusive marketing campaigns, get help from AI Content Writing Assistant and much more!

✅INNMIND PERK: 20% discount on Simplified subscription plans (redeem here)

Talkwalker

Talkwalker is the leading consumer intelligence acceleration platform, which allows to collect and profit from the formidable potential of real-time consumer data.

Crowdfire

Crowdfire helps you discover and schedule content, and manage all your social accounts from one place.

Tweriod

Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. The free analysis will analyze up to 1000 of your followers. Tweriod analyzes your tweets along with the tweets of your followers and informs you about the best time to tweet so that it can give you more exposure and reach.

Right Relevance

Discover fresh relevant content to your interests, find influencers, save interesting articles, follow influential experts, be the first to share soon-to-be viral content.

ZohoSocial

Zoho Social allows you to schedule unlimited posts, monitor what matters, and create custom-reports to analyze your social media performance.

Waalaxy

Waalaxy allows you to automate your prospecting on Linkedin: automatically send invitations and messages on LinkedIn and follow up by email by creating automated sequences. Free plan: 100 prospects per week.

Telega.io

Telega.io is an advertising platform to promote your startup on Telegram across targeted groups & channels.

✅INNMIND PERK: 4% one-time use discount for your advertising campaign (redeem here)

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Website

WordPress

Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes. Free hosting and support.

Unbounce

Unbounce is the AI-powered landing page builder with smart features that let you create beautiful, high-performing marketing campaigns in just a few minutes.

Peek

A software to process payments, market your business, pull reporting, manage reviews and much more.

Website Grader

HubSpot’s free website grader makes understanding website performance easy. This online grader demystifies the whole process. Learn about your page performance, security, search engine optimization (SEO), and mobile experience.

SharedCount

SharedCount was the first API tool capable of giving you holistic engagement data on your website content. From simple use with WordPress, to larger API integrations, SharedCount makes it easy to see what content is connecting, what content is not, and where you should focus your efforts to maximize ROI.

Ahrefs

All-in-one SEO toolset: Audit & optimize your website, Analyze your competitors, Find keywords your customers are searching for, Learn from your industry’s top performing content, Track your ranking progress

Mixpanel

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Data collected is used to build custom reports and measure user engagement and retention.

YoastSEO

Yoast SEO is a search engine optimization plug-in for WordPress. This plugin has over 5 million active installations and has been downloaded more than 350 million times with over 25,000 five star reviews on WordPress.org

Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

FollowerWonk

Analytics for Twitter: Search twitter bios, compare twitter accounts to find overlaps, breakout your followers by location and other filters, contract your relationships with your competitors and much more!

Hotjar

Hotjar shows you how your website visitors behave, what they need, and how they feel, fast.

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Mention.com

Mention enables brands and agencies to monitor the web, listen to their audience and manage social media. Great tool to monitor all the mentions of your startup in media & social channels.

Blackmagic

Enhanced Twitter for pro tweeters (web 3 startup must have): Superior Twitter Analytics, Increase Engagements, Twitter CRM, Scheduling & Publishing.

Email

Hubspot

HubSpot’s integrated CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.

✅INNMIND PERK: 30% discount for your Hubspot plan (redeem here). 90% discount is available for all InnMind Accelerate startup participants!

Dashly

Dashly is a no-code lead conversion tool, built by founders for founders. It allows you to create customized chatbots, pop-ups, and trigger messages on your website, send newsletters, make automated communication flow with your users and provide perfect customer support without having a huge support team.

✅INNMIND PERK: Exclusive 10% off discount for any Dashly plan (redeem here).

Sendgrid

SendGrid delivers your transactional and marketing emails through the world’s largest cloud-based email delivery platform.

Woodpecker

Woodpecker is a cold email software that molds to your needs and allows you to automate cold emailing & follow ups to leverage new leads & prospects.

Sendinblue

Sendinblue is the only all-in-one digital marketing platform empowering B2B and B2C businesses, ecommerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation.

Sumo

#1 free email capturing tool. Other sumo products: KingSumo – The #1 platform to run your viral giveaway, SendFox – Affordable email marketing for content creators, FAM – Automatic email marketing for Shopify stores.

Content, PR & Design

Canva

Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, reports and more.

SEMrush

Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.

Answer the Public

Answer The Public is a keyword tool that visualizes search questions and suggests autocomplete searches in an image called a search cloud.

HARO (Help a Reporter Out)

HARO connects journalists seeking expertise to include in their content with sources who have that expertise (free!).

Feedly

Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android. It is also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others.

Google Adwords Keyword Planner

You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Grammarly

Grammarly is an American cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English language text. It also detects plagiarism.

Unsplash

Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.

Prezi

The presentation software that uses motion, zoom, and spatial relationships to bring your ideas to life and make you a great presenter.

Storage, Utilities & Cloud

QuickNode

A Web3 infrastructure platform, helping developers & businesses build, launch and scale blockchain-powered applications (dApps). Its simple cross-chain API gives you access to blockchain data on 15 chains, across 20+ networks. Whether you need MainNet, TestNet, DevNet, Full or Archive Data. High speed, low latency and advanced developers toolkit enables infinite scaling of your web3 startup.

✅INNMIND PERK: Exclusive 35% off discount (redeem here).

Hellosign

Prepare, send, sign and track eSignatures effortlessly with HelloSign, a Dropbox Company.

✅INNMIND PERK: Up to 50% off annual HelloSign Essentials or Standard plans (redeem here).

Dropbox

Dropbox Business powers collaboration for more than 500,000 teams across the globe. With Dropbox Spaces, teams have access to an organized hub for distributed work

✅INNMIND PERK: 40% off annual subscription of Dropbox Business Standard and Advanced (redeem here).

Docsend

Securely share your documents with real-time control and insights—no matter where you’re working.

✅INNMIND PERK: Up to 90% off (redeem here).

AWS

Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. These cloud computing web services provide distributed computing processing capacity and software tools via AWS server farms.

✅INNMIND PERK: Apply to receive up to $5,000 AWS Promotional Credits valid for 2 years, $1,500 in Business Support valid for 1 year, solution Architect Technical whiteboarding session and an option to be featured on AWS Startup Spotlight for selected startups (redeem here).

IBM Cloud

IBM Cloud offers the most open and secure public cloud for business with a next-generation hybrid cloud platform, advanced data and AI capabilities, and deep enterprise expertise across 20 industries.

✅INNMIND PERK: Apply to receive up to $120,000 in IBM Cloud credits to access services like AI, blockchain and data science to build leading-edge solutions at scale, and then sell your solution to IBM’s global network or customers, partners, and developers (redeem here).