Is Binance Failing Or It’s Just Another Fake?

What’s happened to Binance

Media sources said Binance immediately disputed the content of the news. According to representatives of the exchange, the Reuters story indicates outdated information: such an investigation into Binance was conducted in 2018 and focused on the company’s compliance with US anti-money laundering laws and sanctions.

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Many investors immediately freaked out upon hearing the news: however, there is no cause for panic or emotion. According to CryptoCompare, Binance and Coinbase, the largest US crypto platform, have both strengthened significantly since the FTX collapse. The chart below illustrates the market share dynamics of exchanges supporting fiat currency trading.

Source: The Block

In addition, among exchanges that only support crypto-asset trading, Binance’s share rose from 82.7% to 87% over the same period.

Source: The Block

Binance supports crypto market

The fact that Binance has no problems (both legal and financial) can also be deduced from the fact that the world’s largest cryptocurrency exchange created a $1 billion fund in late November, which aims to restore the cryptocurrency market after the FTX collapse. The fund is designed to support companies and projects that «through no fault of their own face significant short-term financial difficulties».

While Binance continues to grow steadily and help the cryptocurrency market through a bad patch, the field of Web3 development is also gradually gaining stability and attracting more attention from venture capitalists. According to Venture Intelligence, funding for next-generation Internet-related projects has doubled this year in the first six months alone.

The sector has already raised more than $1 billion, up from $0.5 billion for all of 2021, indicating the continued interest of venture capitalists in the emerging space despite unfavourable macro indicators and a crypto winter. According to Polygon Ventures’ chief investment officer, Aashima Arora, although the pace of investment growth has slowed, the market is now trending towards more interesting projects as the additional information noise has disappeared.

If you’re the founder of a Web3 startup and are wondering how to survive the current crypto winter and take your business to the peak after the bear market, read our tips and tricks — they will help you streamline workflows and make your project even better.

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Find out how marketing strategies changed during the bear market and build a better business model

Nearly two trillion dollars disappeared from the crypto industry in 2022. Start-ups around the world have laid low and are waiting for the market to revive again. On the other hand, investors are only investing in active teams that have great growth potential and a desire to scale.

The new realities of the global economy have also changed consumer behavior, forcing large companies to take a fresh look at promoting their products. For example, self-isolation has set new consumer behaviors — a preference for online shopping, rational spending in times of crisis, and the consumption of content digitally.

These changes have strongly influenced marketing and advertising. Successful brands and start-ups must adapt to these new market conditions and be proactive in thinking through strategic solutions and implementing them in their ongoing marketing campaigns. The main mistake at this stage will be to retreat into the shadows and wait for the market to start growing again. After all, a bear market offers excellent marketing opportunities:

  • Higher profitability;
  • Freedom from information noise;
  • An investment opportunity that will yield huge returns during the next bull rally.

In our article, we looked at 5 marketing strategies to help Web3 startups maintain their lead and thrive after a bear market

Analyze the news and read success stories of Web3 startups

To stay in the know of the Web3 scene and stay one step ahead of the competition, don’t forget to read news and interesting stories about promising startups on their way to success. For example, we recently published a digest that talks about the strong European venture funding of blockchain companies and the major mistakes that founders continue to make. We also mentioned in the piece the success story of a startup developing Memory Bank, whose founder was invited to Draper’s Hero training program in Silicon Valley after a pitching event organized by the InnMind team.

Read the full digest here

Watch pitching sessions and Demo Day with startups from the InnMind team

The pitching and demo day with the startups that took part in the three-month InnMind Accelerate program can help you understand what the founders want from the venture capitalists and how to best present your project to them. After all, getting investment during a bear market is no easy task, requiring entrepreneurs to be persuasive, flexible and focused while pitching a startup.

You can watch the broadcast of the last Demo Day on our Youtube channel, where 10 startup founders were able to demonstrate their skills and pitch their projects to venture capitalists.

In addition, we post recordings of pitching sessions and Demo Day on our LinkedIn profile.

Ending Note

We know that many startup founders are now thinking about their options and the future of the whole Web3 industry. So, we would like to give a little advice, which might be useful for aspiring entrepreneurs: don’t stop developing new marketing strategies and gather around like-minded people, who share your idea, instead of waiting for another giveaway of free products/tokens.

If you want to know more about how to develop your startup, what trends are prevailing in Web3 sphere right now and how to find venture capitalists during the subscribe to our platform:

Website | Twitter | Telegram | VC Pitching Sessions | YouTube | LinkedIn

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