Google Analytics is a vital tool for understanding your website’s performance, tracking user behavior, and making data-driven decisions to improve your online presence. Often, website owners need to share this valuable data with others, such as marketing professionals, SEO experts, or business partners. In this step-by-step guide, we’ll show you how to grant access to Google Analytics to someone else, ensuring seamless collaboration and data sharing.

Step 1: Log In to Google Analytics

To get started, log in to your Google Analytics account using your Google credentials. Make sure you have administrative access to the Google Analytics account you want to share.

Step 2: Access the Admin Section

Once logged in, you’ll be directed to the Google Analytics dashboard. In the bottom left corner, click on the “Admin” option. This is where you’ll manage user access and permissions.

Step 3: Choose the Account, Property, or View

Google Analytics has a hierarchical structure, with Accounts, Properties, and Views. Decide which level of access you want to grant:

  • Account: Grants access to all Properties and Views within the account.
  • Property: Grants access to a specific website or app property within the account.
  • View: Grants access to specific data views within a property (e.g., filtered views or subdomains).

Select the appropriate level based on your needs.

Step 4: User Management

Under the “Account,” “Property,” or “View” section, click on “User Management.” Here, you can add, modify, or delete user access.

Step 5: Add a New User

Click the “+,” “Add New User,” or “Add Permissions” button to invite a new user. You will need to enter their email address.

Step 6: Set Permissions

Google Analytics offers four levels of access permissions:

  • Manage Users: Provides the ability to add and remove users, as well as modify their access.
  • Edit: Allows users to make changes to settings, configurations, and goals.
  • Collaborate: Grants access to view reports and collaborate on data, but not make any changes.
  • Read & Analyze: Provides read-only access to view reports and data.

Choose the appropriate permission level based on the user’s role and responsibilities. Typically, for sharing with professionals like SEO experts or marketers, “Edit” or “Collaborate” permissions are sufficient.

Step 7: Notify the User

After setting permissions, click “Add” or “Send” to notify the user via email. The user will receive an invitation to access your Google Analytics account.

Step 8: Accept the Invitation

The invited user needs to accept the invitation from their email. They will be directed to log in with their Google account or create one if they don’t have one already.

Step 9: Access and Collaborate

Once the user accepts the invitation, they will have access to the specified Google Analytics account, property, or view according to the permissions you granted. They can now start analyzing data, setting up goals, and assisting with your website’s performance improvement.

Step 10: Review and Manage User Access

Periodically review and manage user access to ensure that only authorized individuals have access to your Google Analytics data. You can modify or revoke access at any time in the “User Management” section.

Conclusion:

Granting access to Google Analytics is a fundamental step in fostering collaboration and sharing critical website data with team members, consultants, or partners. By following these steps, you can ensure that the right people have the appropriate level of access to your analytics data, empowering them to make informed decisions that drive the success of your online endeavors.