The launch is being celebrated with an in-person event featuring Hello Kitty-themed AR experiences.

This week it was revealed that Japanese icon Hello Kitty is receiving her own virtual destination inside MetaGaia, a decentralized metaverse platform featuring artificial intelligence (AI) powered companions, augmented reality (AR) games, and digital asset purchasing.

Credit: Advokate

In Hello Kitty Seven Wonders, fans of the fictional pop icon can immerse themselves in a variety of activities and browse Hello Kitty-themed digital items. Visitors can also unlock access to exclusive areas and daily login bonuses by purchasing a “Wonder Pass” for one of the Houses of Wonder. Those who mint a set of four Wonder Passes earn the title of “Wonderlord” and the ability to build their own custom space within the world.

“We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia,” said Gordon Kwok, CEO of MetaGaia. “The MetaGaia metaverse offers endless possibilities for exploration and socialization, and the addition of Hello Kitty will enhance that experience for our users.”

The celebrate the launch, a live pop-up event is being hosted at Citygate Outlets in Hong Kong, China. Here fans can interact with Hello Kitty-themed AR experiences powered by MetaGaia, browse Hello Kitty merchandise, and participate in various mini-games. The event runs now until August 31st.

Hello Kitty Seven Wonders is open now to the public via MetaGaia. For more information visit

Feature Image Credit: Sanrio