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  • eToro launched its SocialSentiment portfolio of stocks with high ESG and social sentiment criteria this week.
  • The new offering was made possible courtesy of a partnership with alternative data provider – and fellow Finovate alum – Sentifi.
  • Sentifi’s technology analyzes more than 500 million tweet – and two million news articles, forums, and blog – in order to create its social sentiment rating (sentScore) for positive social chatter.

eToro has unveiled a new solution for investors looking for exposure to U.S. companies with strong ESG performance. The social investing network has teamed up with alternative data provider Sentifi to launch SocialSentiment, a new portfolio offering that features the top 10 stocks in the S&P 500 that meet ESG and social sentiment criteria. Rebalanced monthly, the initial roster of stocks in the SocialSentiment portfolio are: Verisign, Teradyne, Northern Trust, Mid-America Apartment Communities, Intuitive Surgical, Fifth Third Bancorp, F5 Networks, Equity Residential, Dollar Tree, and Allstate.

‘With this portfolio, we aim to offer retail investors exposure to stocks that are being discussed in a positive light on social and digital channels, adding an extra layer of insights,” eToro Head of Investment Portfolios Dani Brinker said. “We look forward to partnering with the Sentifi team, and working together to harness the power of social networks.”

Sentifi made its Finovate debut at FinovateAsia in Hong Kong in 2016, and returned to the Finovate stage a year later for FinovateEurope in London. The company’s AI-enabled technology analyzes more than 5,000 stocks, currencies, commodities, and indices – as well as passive and active mutual funds. Sentifi combines market metrics with social sentiment (sentScore) and an ESG score to create a roster of stocks that have both high ESG credentials and positive social chatter and awareness. Sentifi builds its sentScores by analyzing more than 500 million tweets, as well as two million news articles, forums, and blogs.

“The events over the past several years relating to the meme stock rallies are evidence of how the herd can change direction, and where these changes happen, which is largely in social networks and forums,” Sentifi CEO Marina Goche said. “Social networks, news, blogs, and forums are also a valuable source of changing risk for asset classes and offer dynamic views on ESG performance appreciation and degradation for companies globally — essential for constructing portfolios that outperform a benchmark.”

Investors can buy into the SocialSentiment portfolio with as little as $500. Investors can access tools and charts to track the portfolio’s performance, as well as monitor eToro’s social feed to stay up-to-date on developments in the sector. At this time, the portfolio is not available to investors in the U.S.

eToro’s SocialSentiment portfolio is the latest addition to the company’s suite of Smart Portfolios that give investors exposure to a variety of market themes. The portfolios are for long-term investments, feature unique investment strategies, are curated by eToro analysts, and give investors a way to gain exposure to a diverse range of major market trends without having to pay portfolio management fees.

Founded in 2007, eToro has more than 30 million registered users on its social investing network. Among Finovate’s earliest alums, the company won Best of Show in its debut at FinovateEurope in 2011.

Photo by Leeloo Thefirst