Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches. Samsung Electronics UK partnered with Snapchat to run a virtual try-on for Samsung Galaxy Watch 3 using the app’s wrist-tracking technology to project the product onto consumers’ wrists.

With the tagline “More Than Meets the Eye,” the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny. Niantic will now join forces with toymakers Hasbro and Tomy and development studio Very Very Games to build Transformers: Heavy Metal on its Lightship AR cloud

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs. Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johnson, but there are still questions as to how things went awry under the old regime. • Don’t Miss: Magic Leap Experiencing Yet Another

This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play. Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicly as the new leader of the struggling augmented reality startup, more executive departures have begun. • Don’t Miss: Magic Leap Made Me Cry, Probably for