ARVR

Niantic’s “Real-World Metaverse” Comes to WebAR via 8th Wall

The “real-world metaverse” is a term promoted by Niantic to describe the emergence of geographically anchored XR experiences. Niantic has long been behind the movement which has welled into their gradual development and rollout of the Lightship VPS. There’s another growing movement in AR – WebAR, for maximum accessibility and ease of use. You know where this is going. Lightship

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ARVR

Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. Exploring Activations, Avatars, and Assets The first Coca-Cola Creations project

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ARVR

Bringing the solar system to life in 3D with NASABringing the solar system to life in 3D with NASASoftware Engineer

The experience is also a way of helping inspire future students who may be considering careers as our next generation of explorers. As Kris Brown, NASA’s Deputy Associate Administrator for STEM Engagement notes, “Our nation’s future in air and space starts with inspiring students and igniting a spark of curiosity in STEM in today’s classrooms. The ability to see our

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Interview: Dr Andy Levers, Executive Director, IDEAS

We’re sitting in a conference room in the recently inaugurated Digital Innovation Facility (DIF), a £12.7m centre of excellence for emerging engineering technologies. Headed by Dr Andy Levers, DIF is a purpose-built environment to support collaborations and partnerships between academia and industry in the areas of computer and data science, robotics and engineering. Levers’ full title is executive director of

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ARVR

How Dropp Is Building a Real-World Metaverse From Digital Twins

The social aspect of the metaverse has incredible potential to change how we live our lives. The problem is that right now, most social “metaverse” platforms are in VR – meaning that they can only change our lives while we’re wearing a headset. This creates a potential disconnect between our physical and virtual lives rather than an integration. Dropp has

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ARVR

Why We’re Not All Wearing AR/VR Headsets

Are you wondering why we don’t all have a VR or AR headset on our heads? I think there are three reasons: technological, economic, and psychological. There is no revolution taking place at the moment. If we look back years ago, spatial computing (AR and VR) made great progress. But its adoption did not go from 0 to 100. It,

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ARVR

Blippar Makes Blippbuilder Free to Use

AR development company Blippar has an in-house design studio. They also have a web-based AR content creation tool called Blippbuilder. Now, that content creation tool is free to use. That is, under certain thresholds. Free Blippbuilder for Everyone “Our aim has always been to enable everyone to create unique and engaging AR content and experiences,” Blippar CEO, Faisal Galaria, said

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Augmented Reality in Hospitality Industry

The hospitality industry is changing in a variety of ways. New technologies such as augmented reality and virtual reality are reshaping the industry. The growing competition in the hospitality industry, as well as the need to stand out, is driving the industry to adopt cutting-edge technology. Using Augmented reality technology in hospitality industry makes the customer experience interactive and immersive.

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Augmented Reality In Manufacturing Industry

Augmented Reality has transformed the manufacturing industry in more ways than one. This technology has helped showcase the true potential of the industry.  Manufacturing industries have been using traditional methods. These methods come with a number of drawbacks that need to be addressed in order to increase the efficiency of the business. What are the problems faced by the manufacturing

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AUGMENTED REALITY IN RETAIL INDUSTRY

According to Statista, the number of mobile AR users is forecasted to grow to 1.73 billion by 2024. The rise of e-commerce has paved the way for many retail businesses to reach new and larger segments. Augmented reality has come a long way since first being introduced in 1968 at Harvard. Today, Augmented reality is used in numerous industries, such

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Uses Of Augmented Reality in STEM Education

Augmented Reality in education focuses on engaging, Immersive Training and practical knowledge rather than just theoretical study. Traditional educational methods are being driven by many technological advancements, these outdated methods will gradually be eliminated. AR is being implemented in all sections of the education industry from elementary school to STEM related programs.  The Global AR industry in the education sector

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ARVR

Building and testing helpful AR experiencesBuilding and testing helpful AR experiencesGroup Product Manager

We’ll start small-scale testing of AR prototypes in public settings to understand how these devices can help people in their everyday lives.We’ll start small-scale testing of AR prototypes in public settings to understand how these devices can help people in their everyday lives.Source: https://blog.google/products/google-ar-vr/building-and-testing-helpful-ar-experiences/

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ARVR

Step into the Meroë pyramids with GoogleStep into the Meroë pyramids with GoogleProduct Marketing Manager

Discover the ancient city in Sudan with over 200 pyramids, Take an interactive trip to Meroë with Google Arts & Culture and UNESCODiscover the ancient city in Sudan with over 200 pyramids, Take an interactive trip to Meroë with Google Arts & Culture and UNESCOSource: https://blog.google/outreach-initiatives/arts-culture/step-into-the-meroe-pyramids-with-google/

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ARVR

Seniors search what they see, using a new LensSeniors search what they see, using a new LensKeyword contributor

Google is an eye-opener to many, including seniors who found themselves a new — and fun — tool to search for information.Google is an eye-opener to many, including seniors who found themselves a new — and fun — tool to search for information.Source: https://blog.google/products/google-lens/seniors-search-what-they-see-using-a-new-lens/

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Ai

Immersive view coming soon to Maps — plus more updatesImmersive view coming soon to Maps — plus more updatesVP, Google Maps Experiences

Google Maps helps over one billion people navigate and explore. And over the past few years, our investments in AI have supercharged the ability to bring you the most helpful information about the real world, including when a business is open and how crowded your bus is. Today at Google I/O, we announced new ways the latest advancements in AI

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Centre for innovation in XR technology opens in Portsmouth

The CCIXR is the UK’s first purpose-built facility to bring together a whole suite of the very latest ‘eXtended Reality’ (XR) technologies under one roof to support innovation in virtual, augmented and extended realities. The centre will offer cutting-edge XR training, research and development, with the aim of addressing a critical skills shortage in these areas of industry and supporting

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