Celebrating the 2023 FIFA Women’s World Cup on Snapchat

The 2023 FIFA Women’s World Cup is on – and celebrations aren’t limited to the physical world. A number of innovative activations on Snapchat ensure that fans everywhere can feel like a part of the action. Snap’s 2023 FIFA Women’s World Cup Lenses While AR activations can be fun, they don’t often add much real value for people actually following

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ROSE Partners With Premier League for AR Experience Celebrating Summer Series

Whether you’re an American fan of British football, or a citizen of the British Commonwealth spending time in the States, the Premier League Summer Series might be just what the doctor ordered. The first-ever Premier League Summer Series will see six football clubs face off in five US cities from July 22 to July 30. Even if you can’t watch

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A Geospatial Web Platform to Enhance In-Person Events? Absolutely, Says Fabric

Fabric aims to change how in-person events are held, through geospatial web. Starting with sports, the geospatial web and augmented reality platform Fabric can transform live events into an immersive, augmented reality-assisted experience to thrill sports fans. Better Experiences With the Geospatial Web The geospatial web is simply the use of geolocation technology within the greater realm of the Internet.

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ONTOP Studios Wants to Bring Theaters Back to Life With XR Esports

Have you ever seen an empty theater and thought that the space had more potential? It doesn’t even have to be an abandoned theater, just a theater with more rooms than it regularly uses, or a theater that isn’t showing movies at all hours of the day. What if those theaters could be used for, say, XR esports? That’s the

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Snap and Rakuten Viber Go to FIFA World Cup 2022

  Rakuten Viber and Snap both have packages of AR lenses and interactive experiences to celebrate the FIFA World Cup. Since the two apps joined forces on AR tech last summer, activations like this often go forward for both companies at the same time, ensuring that users of both platforms have access to the quality AR content. But remember, the

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