Pariplay, one of NeoGames S.A subsidiaries, continues to expand its Fusion network of partners. The most recent news from Parplay’s studio is a new partnership with Zitro Digital, one of the latest companies that will get the right to use the popular Fusion.
From land-based to online industry:
This partnership will be greatly beneficial for the company since it will help in expanding its online presence after the great success in the land-based casinos.
Zitro Digital is famous for its bingo and slot games, and these games will now be available to a wide range of Pariplay’s customers since they will be integrated into the company’s leading aggregation platform. Various operators in many important markets all around the world will be there to boost Zitro’s profile and help it further grow its business.
Zitro Digital is one of the leaders when it comes to the retail casino industry. The company is present in many markets all around the globe, but the most successful is in the Latin American and Spanish markets.
The partnership will help Pariplay expand its content offering as well. The Fusion platform is already very popular in the industry, and its rapid growth helped the company establish itself as the industry leader. However, this new partnership will surely strengthen its position in the market. The platform has recently integrated the EQL Games in North America and Galaxsys in Armenia, so the new integrations weren’t unexpected.
Popular platform with a vast network of partners:
Currently, the platform contains more than 14.000 various casino games produced by 120 renowned suppliers. There is also a wide variety of back-office conversion and retention tools that upgrade the whole player experience and ease the process for both suppliers and players.
Ashley Bloor, Director of Partnerships at Pariplay, said: “We’re proud of how much our Fusion offering has grown, and Zitro Digital is a fantastic addition to the platform. Zitro Digital’s high-quality content, top-range technology, and continued innovation are the perfect fit for Fusion, as we always want to enhance our portfolio with the very best titles. We’re confident this will be a strong and successful partnership.”
José Javier Martí, Chief Operations Officer at Zitro Digital, is also satisfied with the partnership: “We’re always striving to deliver world-leading content and technology, and integrating with Pariplay’s innovative Fusion platform is an exciting step for us. We’re world leaders in video bingo, and our slots have seen continued growth due to their differentiation and innovation, so we’re keen to expand our presence online and bring our games to even more players together with Pariplay.”