PandaScore and Betfred Announce Partnership

Betfred, a top-tier bookmaker in the UK, has announced a partnership with PandaScore, a dedicated provider of end-to-end data solutions and odds compiler for esports.

With the partnership announcement, Betfred is looking to “supercharge its esports offering”. With PandaScore’s solution over 308 unique markets for over 32,000 esports events per year are heading to Betfred.

The new esports offering will launch later this year, allowing Betfred to expand its online sportsbook in the UK with improved and extensive esports markets. Such an upgrade looks to help Betford continue being one of the top UK esports betting sites available to punters. PandaScore will also supply Betfred with customized tools and widgets, including the ‘esports-specific BetBuilder.’

Betfred PandaScore Partnership 2023
Image Credits: PandaScore x Betfred

In the context of this partnership, PandaScore Senior Sales Manager Dasha Kirilishina had the following to say:

We’re incredibly pleased to partner with Betfred to help grow their esports product. They’re a leading operator, with an incredibly strong brand and legacy both online and offline.

We can’t wait to launch our product, delivering richer experiences for players and strong, sustainable growth for Betfred’s esports vertical. At PandaScore, the real work begins after the client has signed, as we focus on the success of our partners and our customer success team works tirelessly to guarantee that.

Betfred’s Trading Director, Craig Reid, shared similar enthusiasm:

We’re looking forward to what this partnership will yield for our online product, particularly as we look to engage a wider audience.

There’s a strong appetite for esports betting in the UK, so it made sense to partner with a data and odds supplier like PandaScore to give our customers more of what they love.

Esports betting in the UK is on an upward trend as such partnerships are set to become more commonplace in the betting industry.

Using the modern tools and esports odds data offered by the likes of a firm like PandaScore, traditional betting sites are taking up the opportunity to adapt to the undeniable rise of esports betting, especially in 2023.

Founded back in 2015, PandaScore has been crunching esports statistics for the past few years. Through this partnership with PandaScore, Betfred will be in the best position possible to take advantage of the growing esports betting market.

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Gabriel Sciberras

Gabriel is an esports journalist and content writer, covering every related esports scene and topic under the sun, apart from plenty of experience in the realm of technology and gaming. When he’s not covering international news, he’s focused on the local Maltese scene.

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