On June 12, Groove Gaming, the fastest-growing content aggregator worldwide based in Curacao, announced that it has updated its company logo, color scheme and website to a new web domain www.groovetech.com and created new operator tools. Also, Groove Tech introduced its new game studio, GrooveStudio, and turnkey offering, GrooveOn, in addition to the re-brand.
New tools to help operators:
These new updates and easy-to-use tools have been developed by the company to help operators further determine their success, involving smart data capabilities that provides operators with worthy insight into player trends and content so operators can offer players the content they want. In addition, via a smart-data enabled back-office, operators now have the opportunity to more efficiently collect data on the outcomes of many initiatives on a single screen, while a new AI lobby is currently in the process of being created and is expected to be launched later this year. In addition, the tool is relatively easy to use and there are many opportunities to find new content.
Moreover, the company’s back-office has undisturbed access to other key differentiators for casino brands, like tournaments and free spins, which can be quickly implemented to influence market behavior and cause excitement around casino brands that converts into game time and sustainable profit streams.
Reorganization of the brand platform:
Groove Tech has also reorganized its brand platform, making Groove its comprehensive commercial brand with GroovePlay aggregation and the new GrooveOn turnkey service. However, this new flagship brand has a refreshed color palette, mainly to display the next generation technology and services the company now offers. The company’s team hasn’t stopped trying to improve its service vision and mission and is working to launch easy-to-use technology that helps maximize casino ROI via the application of data-driven AI that is able to identify the best games for every market and individual casino brands.
The upgraded technology stack is a key part of the brand’s rejuvenation and operators such as GreenFeather, Topia and Super Sonic have already started moving their casinos to the upgraded platform.
Over the past seven years, Groove has entered into alliances with over 100 content partners, and those partnerships have helped the company prove itself as a reliable and competitive platform supporting a significant cluster of casino brands. Additionally, Groove continues to grow its game library, adding over 100 new games every month, ranging from time-tested classics to modern titles and bingo, sports wagering, casino games and content compatible with lottery providers.
Part of the latest business strategy behind the Groove brand, the company has unveiled its own dedicated game studio, GrooveStudio, which has a portfolio of 32 slots, table and crash games with 10 new games in production.