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We all love a healthy dose of schadenfreude now and then, and when it comes at the expense of one of the biggest tech companies in the world, particularly when it’s trying to show off, well… that’s just pure unadulterated pleasure, no? An advert highlighting the power of its new BARD AI chatbot Google only served to highlight just how confident it was in delivering an inaccurate result.

And that wiped some $100 billion off the market value (opens in new tab) of parent company, Alphabet. Oof. That’s an expensive wrong answer, BARD.

There’s been a long history of AI giving problematic answers and responses, but generally they been on the more bigoted side of the spectrum, such as the South Korean chatbot suspended from Facebook (opens in new tab) and even Microsoft’s own super-racist chatbot, Tay (opens in new tab).

At least BARD’s error was more factually inaccurate than ideologically concerning. 

Google had its hand forced in terms of taking the wraps off its BARD AI by the rise of OpenAI’s ChatGPT, especially since Microsoft pumped a bunch of cash into the company’s coffers in return for jamming it into its Bing search engine. Microsoft has now launched a new chatty version of Bing with ChatGPT’s code (opens in new tab) integrated into it, and you can sign up to be one of the first to try it out yourself.

Speaking as a typing meatsack dependent on writing for money, it’s still somewhat problematic, but there’s no putting this genie back in the bottle. Maybe I’ll learn how to be an electrician…

But what both ChatGPT and Google’s BARD has shown is that the AI’s results are entirely dependent on the quality of information that it’s been fed. If it’s given the wrong information, then it will just parrot it confidently to the end user, like some politician dumped on daytime TV with just a sound bite to spout at the cameras.

And BARD did that in a promotional ad when it stated one of the things you could tell a 9 year-old about the James Webb Space Telescope was that it delivered the first images of a planet outside of our solar system. In reality it was the laconically titled Very Large Telescope which did that back in 2004 (opens in new tab)

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Google tried to spin the embarrassment as highlighting “the importance of a rigorous testing process, something that we’re kicking off this week with our Trusted Tester program.”

According to Reuters (opens in new tab), the Google spokesperson also said, “We’ll combine external feedback with our own internal testing to make sure Bard’s responses meet a high bar for quality, safety and groundedness in real-world information.”

But it seems the markets didn’t love that hand-waving response and Alphabet shares dropped by up to 9% at one point. That wiped $100 billion off the market value. Though it’s worth pointing out the market value figures are quite an illusory valuation of a company given the incessant volatility of the stock market.

(Image credit: Google)

Its share price has now settled at around 7% below the trading price prior to the ad going live, which is still quite a marked drop.

AI is certain to be a key battleground for the search engines over the next few years, and it looks like Microsoft has got in ahead of the competition and drawn first blood. Though what impact that will have going forward is hard to say. Google is a colossus. I mean, OpenAI integration is still unlikely to encourage folk to actually switch to Bing for the long term. Who’s ever going to use that as a verb? I Binged it? Let me Bing that for you? Nah.