The July Core Update hit hard and beat fast while the June Core Update took some time to roll out.



On 1 July, Google started turning out the July 2021 core update, this resembled about 1 month after the June 2021 core update. While the June 2021 core update took more time to turn out and be observed, this July 2021 core update was responded to almost quickly in a great way. Since the site was run by either of these updates so it is difficult to know for certain which update, the June or July core updates, was more influential. It can have a really huge impression on the site’s Google organic traffic.


  • The announcement by Google Search Liaison-


This generally means that the new search index has entirely worked out to all the data centers and that the search results should remain comparatively resolved. If you lost rankings it’s seemingly safe to no longer expect a last-minute reprieve, it’s time to get to work getting what happened.

Former Core Updates

In the prior month, we had around 10 updates from Google and only 3 of those updates were not approved by Google.

The most recent previous algorithm core update was the June 2021 core update and that update was slow to turn out but a significant one. Then Google held the December 2020 core update and the December update was very big, it took a couple of weeks to fully roll out and the December update was also bigger than the May 2020 core update. Before that was the January 2020 core update. The one before that was the September 2019 core update. That update seemed weaker to many SEOs and webmasters, as many said it didn’t have to be as influential of an impact as previous core updates. Google also released an update in November, simply that one was specific to local rankings. You can read more further about previous Google core updates over here.

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In the most recent progression, Google launches July 2021 core update

Structure of July 2021 Core Update

Google rarely states what is involved in the core algorithm update. But Google has said that a core algorithm update offers advances across a wide range of indexing and ranking processes.

The July 2021 update was led by 2 spam updates, which was unusual. Presently this year Google announced that it was fighting spam with a new anti-spam AI, so it’s not far-fetched to venture that Google may have added more dynamic spam-fighting features that permit it to perform the task at a securer pace.

Speculation And Informal Judgments of July 2021 Update: 

  • Quality Links

The founder of the leading SEO Signals Lab Facebook group Steven Kang stated that he has viewed the least changes from the recent updates and recognized avoiding things like low-quality links.

  • Steven experienced:

“I’m not noticing much. Very little fluctuations even for high search volume keywords.

I have a client ranking for 300k monthly search volume. It’s fluctuating between 1st and 2nd. Even for 10k+ keywords for other clients.

Then again, I don’t do low-quality links.”

  • Webmaster World Update Analysis 

Publishers and SEOs in the Webmaster World forum revealed a wide range of things that may have improved. Although this kind of analysis can be unreliable sometimes what users are addressing lines up with what is advancing on.

  • Conference member analyzed:

“What I found interesting is that the losses in image search mirrored the losses in web search despite being separated by a week, and being different search systems.”

It simply implies, there be links in the ranking losses in images and the conventional organic Search Engine Results Pages (SERPs).

Scraper Spam in Search Results

There are also spam pages formed from scraping Google’s featured snippets that are ranking number one.

“Not even a year old, 50,000 pages indexed getting MILLIONS of visitors from Google in just a few months from launch.

  • Refresh the page and the words change
  • Try the rating stars and they are fake
  • Most of the “see the full answer” links open other people’s sites in a full-screen iframe

As I said, pure spam, but LOVED by Google.

The owner replicated the site and each variant is doing equally well. …that spam site can rank for brand names, medical terms, and more.

The backlink profile is the cream of the crop, it’s got links from mainstream media, psychology sites, and trusted kids sites run by doctors.”

Dropped Website’s Didn’t Do Anything Mistaken

Google states that sites that lost rankings don’t have anything to fix.

Most maximum in the search community notices that statement from Google to be questionable.

It’s valid in the sense that the search community likes to examine sites that lost rankings to detect and correct technical issues as well as quality issues, like ads above the fold. But those kinds of technical issues are not fit why a site typically loses ranking, so “fixing” those kinds of things appears to be what Google means when there is nothing to fix or there are things to be fixed.

It’s common to observe a loss of rankings or traffic as a sign that the web page created something wrong. But that is not always the fact. The search industry needs to expand the way it analyzes ranking changes by growing its reviews beyond choosing apart the affected site resembling for clues.

Analyze The Search Results to Get Ranking Changes

Search professionals want to analyze the search results to gain a full belief of what changed and why it affected the sites that lost rankings.

Here are some cases that are visible to a website that may negatively influence the rankings-

  • Some websites may lose ranking not because they did something wrong but because the algorithm’s perception of what is becoming changed.
  • In other cases, Google may open query refinement features like People Also Ask (PAA) which can drop a web page from position 2 to a virtual position 5.
  • Google also offers more major FAQ-rich results which can influence the website’s visibility in the search results (positively and negatively).

It is frequently hard to confine what you want to make to change any algorithmic hit your website may have seen. When it comes to Google core updates, it is even more active to do so. These Google core algorithm updates are broad, comprehensive, and cover a lot of overall quality issues. So if your site was hit by a core update, it is often recommended to step behind from it all, get a broader view of your overall website and observe what you can do to improve the site overall.