Facebook Gaming appears to no longer be allowing content creators to apply for a partnership. Some of the benefits of the partnership program include access to exclusive streaming features and additional monetization tools. Popular streamer “RawMontana” posted about the matter on Twitter:
While Facebook Gaming has not confirmed that it is no longer accepting partners, many people believe that the Meta-owned company is moving away from investing in the streaming product.
Viewership fell drastically in 2022, with the number of hours people spent viewing streams more than halving year-on-year. Many creators have left the offering in recent months, particularly after the Facebook Gaming app shut down in October 2022. People can still access gaming content through the main Facebook app.
The emergence of Kick as a new player in the space doesn’t help, with a lot of popular gambling streamers moving over from Twitch. YouTube also has strong viewership numbers. Microsoft was in the sector for a while, before deciding to close Mixer in July 2020.
