By leveraging cutting-edge technologies on Shopify, merchants can better serve their customers across the country with easy, streamlined, and scalable technology platforms.

DRINKS, the online alcohol technology leader, today announced that it would host a panel with Shopify, a provider of essential internet infrastructure for commerce, and Electriq, DRINKS’ digital retention and growth agency, at Vinexpo America. The industry experts will share their perspectives on the e-commerce alcohol market, insights into effective customer acquisition and retention, and discuss the latest e-commerce and technology innovations for alcohol merchants.

The panel will feature DRINKS Co-Founder and CEO Zac Brandenberg; Chief Compliance Officer and Head of Enterprise Kelly Martin; Peter Jones, Shopify’s Head of Wine & Spirits; and Brandon Amoroso, Founder and President of Electriq, a Shopify Plus Certified Partner.

DRINKS launched a real-time tax and regulatory solution for alcohol last year, enabling wineries and retailers to facilitate compliant alcohol sales within a native Shopify checkout experience. Integrated into Shopify checkout, DRINKS allows merchants to take full advantage of the robust Shopify ecosystem and use the same regulatory technology trusted by Fortune 20 retailers, national wineries, and e-commerce marketplaces. The panel will explain how merchants can leverage this breakthrough technology as the foundation of customer-oriented growth and retention strategies that significantly grow DTC sales and customer lifetime value.

“As the alcohol industry continues to evolve, it’s important for alcohol producers and retailers to stay ahead of the curve,” said Zac Brandenberg. “By leveraging cutting-edge technologies on Shopify, merchants can better serve their customers across the country with easy, streamlined, and scalable technology platforms. We’re excited to share our insights with the Vinexpo America | Drinks America community.”

“Producers already know how to capture the hearts and minds of their customers, but now with Shopify, they can take those strategies to markets they’ve never had access to before,” said Brandon Amoroso. “We look forward to showing our audience how to move their existing customer relationships strategies to the online world and level up conversion rates, cart totals, lifetime value, and most importantly, customer satisfaction.”

“At Shopify, we believe that technology is the key to unlocking the alcohol industry’s full potential,” said Peter Jones. “By providing alcohol producers and retailers with the tools they need to grow their businesses and expand their reach, we’re helping them stay competitive in an increasingly crowded market. We’re excited to sit down with DRINKS and Electriq at Vinexpo America | Drinks America to share our insights and help producers thrive from tasting room to text message.”

A leader in the Shopify ecosystem, Electriq is a Shopify Plus Certified Partner, Klaviyo Elite Master Partner, Attentive Pioneer, Recharge Premier Partner, Rebuy Preferred Implementation Partner, and a certified partner with Malomo, Okendo, and other industry leaders.

The Vinexpo America panel will occur on Thursday, March 9, 2023, at 10:30 am at Jacob K Javits Convention Center in New York City.


DRINKS (drinks.com) powers digital commerce for the $250 billion US alcohol market. The company enables alcohol e-commerce for leading retailers, online marketplaces, and alcohol companies, eliminating a century of red tape with simple-to-use enterprise-grade technology. DRINKS’ patented PAIR platform leverages AI, Machine Learning, and Computer Vision to provide personalized shopping experiences and data-driven insights. Electriq, DRINKS’ Shopify Plus Certified agency, extends the company’s unparalleled beverage alcohol and e-commerce experience to create best-in-class customer journeys. DRINKS was named a Top Place to Work by Built In LA for the last five years, one of America’s Best Startup Employers by Forbes for two consecutive years, and the Most Innovative Retail Model by Modern Retail in 2020.

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Source: https://www.prweb.com/releases/2023/2/prweb19192213.htm